SALES PLAY BOOK

SALES PLAY BOOK

“The sales playbook is a succinct, multimedia rich road map designed to guide your sales team on the most effective ways to sell your product or services”

A Sales Play book contains detailed information about your sales process including

1.       Why people should buy your product

2.       The value they receive

3.       The profile of an ideal prospect and customer

4.       The definition of qualified lead

5.       The typical stages of sales cycle

6.       What tools will be required

7.       What action needs to be taken at each stage

8.       Also if something gone wrong what needs to be done then,

9.       Roles and responsibility of sales team and customer

10.   Supporting collaterals and resources

11.   Competitive positioning

12.   Internal documentation and booking processes

A sales playbook is a collection of tactics or methods that characterizes the roles and responsibilities for you (and your sales team), lays out clear objectives, identifies metrics for measurement, and provides a common framework and approach for closing sales.